Attendee PR Planning Kit

If you or other staff members from your facility are planning to attend IAAPA Attractions Expo 2006 Annual Conference and Trade Show, please be aware of the many opportunities for positive media coverage. Before and during IAAPA Attractions Expo 2006, you can utilize IAAPA's free resources to maximize positive media coverage of your facility! Take advantage of the following benefits offered by the IAAPA Communications Services department:

Before the Show:

Tell the Local Media You're Attending
Your involvement in IAAPA Attractions Expo 2006 is a unique news angle for local reporters in your community. Customize the attached press release for your company and send it to your local newspaper, television, and radio media to gain coverage for your company. IAAPA recommends sending the release 2-3 weeks before you participate in the show.

Use this template for your press release (MS Word document)

During the Show:

Hold a Press Conference
Break news at IAAPA Attractions Expo 2006 -- the largest worldwide gathering of industry trade reporters and consumer press covering the amusement industry. Facility PR representatives can hold press conferences using the press conference facility in the press room. The "ready-to-brief" facility includes a stage, risers for broadcast cameras, seating area for reporters, camera-ready lighting, and an audio multiple box distributor. Suggestions for press conference topics include announcement of facility expansions, ride installation announcements for 2006, and announcement of new annual events. Schedule your press conference by calling the IAAPA Press Office at + 1703/836-4800 ext. 778. IAAPA will promote your press conference before the show. We will also promote your press conference on-site. Schedule your press conference by November 4 to receive valuable pre-show publicity in IAAPA press releases.

For more information, call the IAAPA Press Office at +1 703/836-4800 ext. 778, or email pressoffice@iaapa.org.